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Scott Richter (born July 18, 1971) is the CEO of Media Breakaway,^[1] formerly known as OptInRealBig.com LLC.^[1] Other related companies are Dynamic Dolphin^[2] and affiliate.com.^[3]His companies were major senders of Email spam and he was at one time referred to as the 'Spam King', as at one point his company was sending some 100 million emails a day. He and his companies have been sued several times for mass sending unsolicited advertisements.

Career[edit]

New York Attorney General Elliot Spitzer sued Richter in December 2003.^[4] Facing a $500 million judgment in Washington state from the Microsoft case in March 2005, OptInRealBig.com filed for bankruptcy protection. The company claimed to have assets of less than US$10 million and debts of more than $50 million.

Microsoft's refusal to settle a $20 million claim based on Washington state spam law is what forced OptInRealBig to file for bankruptcy. Steven Richter, who is Scott Richter's father and President and General Counsel of Scott's company, commented 'OptIn is profitable but for these lawsuits.'^[5]

He was interviewed on The Daily Show by Rob Corddry on 30 March 2004.^[6]

Richter paid $7 million to Microsoft in 2006 in a settlement arising out of a lawsuit alleging illegal spam activities.^[7] Richter was listed in the ROKSO top 100 spammers, but is no longer included there.^[8] His company once sent some 100 million emails a day. One of the most famous emails was the offer of most-wanted Iraqi playing cards in 2003; Richter claims to have sold 40,000 decks before they were even printed.

In January 2007, his company Media Breakaway was sued by popular social networking website MySpace for allegedly gaining access to members' accounts and using them to send millions of spam messages appearing to be from users' MySpace 'friends'.^[9] Steven Richter, President and General Counsel of the company, denied the allegations.

In 2008, CBS News reported that Media Breakaway was charging people cell-phone charges for supposedly free ringtones.^[10]

An arbitrator on June 16, 2008 awarded MySpace $4.8 million in damages and $1.2 million in attorney's fees against 'spam king' Scott Richter and his Web marketing company, Media Breakaway LLC, of Westminster, Colo., 'for barraging MySpace members with unsolicited advertisements.' The award was 5% of the amount demanded by MySpace. MySpace alleged that due to Scott, 'some of the messages were sent from accounts whose sign-on information had been hijacked by phishing.'

Media Breakaway is the owner of Dynamic Dolphin, Inc, an ICANN accredited registrar who, according to KnujOn, is one of the few Internet registrars that serve the majority of spamvertised web sites.^[11][12]

On November 22, 2013, ICANN terminated the Registrar Agreement with Dynamic Dolphin. This ends Dynamic Dolphin's business as a domain registrar. The reason given was 'material misrepresentation, material inaccuracy, or materially misleading statement(s)' regarding 'the registrar's failure to disclose that Scott Richter was the CEO, director, and Secretary of the registrar since 2012' and 'the registrar’s failure to disclose Scott Richter’s felony conviction'. ICANN has ordered that all domains registered with Dynamic Dolphin be transferred to another registrar within 28 days.^[2]

Richter launched a YouTube channel called The Big Jackpot in December 2015.^[13]

In March 2017, Scott became a guest writer for Entrepreneur.com.^[14]

On August 31, 2017, entrepreneur.com published an article by Scott Richter entitled, 'Tips to Make Money on YouTube.'^[15]

See also[edit]

References[edit]

1. ^ ^ab'Document 20061288133'(pdf). Colorado Secretary of State, Search Business Database.
2. ^ ^abSerad, Maguy (November 22, 2013). 'NOTICE OF TERMINATION OF REGISTRAR ACCREDITATION AGREEMENT'(PDF). Internet Corporation for Assigned Names and Numbers.
3. ^Richi Jennings (June 2008). 'Scott Richter's six-mil spam suit settlement'. computerworld.com.
4. ^Hansell, Saul (2003-12-19). 'TECHNOLOGY; Spitzer Files Suit Against 3 Over Spam (Published 2003)'. The New York Times. ISSN0362-4331. Retrieved 2021-02-23.
5. ^'DenverPost.com - Technology'. web.archive.org. 2005-03-30. Retrieved 2021-02-23.
6. ^YouTube - CPA Empire Scott Richter
7. ^World Wide Web - MySpace Takes On the 'Spam King'
8. ^'The Register of Known Spam Operations (ROKSO)'. Retrieved 24 November 2012.
9. ^'MySpace sues alleged big-time spammer'. CNN. Reuters. January 22, 2007.^{[permanent dead link]}
10. ^'Ringing Up Big Charges For 'Free' Tones'. CBS News. February 22, 2008.
11. ^Brian Krebs (May 19, 2008). 'Most Spam Sites Tied to a Handful of Registrars'. The Washington Post.
12. ^'Rogue Domain Registrars – 1st Quarter 2012: A Deep Review of Illicit Internet Drug Traffic and ICANN Policy'(PDF). web.archive.org. 2019-04-02. Retrieved 2021-02-23.
13. ^Schwartz, David G. 'YouTube Slot Controversy Shows The Perils Of Your Side Hustle'. Forbes. Retrieved 2021-02-23.
14. ^Richter, Scott (2017-03-09). 'The Future Of Native Advertising for Brands and Publishers'. Entrepreneur. Retrieved 2021-02-23.
15. ^Richter, Scott (2017-08-31). '12 Tips to Make Money On YouTube'. Entrepreneur. Retrieved 2021-02-23.

External links[edit]

I have a diverse collection of business interests, including an online marketing company, real estate investments and more. I also have one of the fastest growing slot play channels on YouTube. That’s right, a YouTube channel.

I started The Big Jackpot to memorialize a pastime -- high limit slot play -- but it’s developed into an entrepreneurial venture of its own. My success with The Big Jackpot made me think of ways YouTube can be a tool for different individuals and businesses.

Below are the principles I’ve used to grow my channel and make money filming myself doing what I’d normally be doing anyway.

Your expertise and interests are key.

My channel may have come about accidentally, but you can set yourself up for success right away. Are you an expert in your field? Create tutorials talking about key topics. Do you perform a service?

Demonstrate your abilities on video. Arts, crafts, fitness and technology are areas that lend themselves visually to YouTube, but anyone can get in on the action. Don’t overlook interests you’ve never considered a source of revenue, such as fishing, botany or playing video games. But remember ...

Related Video: How to Build a Brand on YouTube Featuring Brian G. Johnson

Demographics matter.

Consider your audience carefully. This is the single greatest factor in determining your earning potential. A channel about fidget spinners would be hot right now, but your target audience would be young children with no disposable income.

Compare this to the The Big Jackpot, which draws an audience that’s 78 percent male, with 73 percent between the ages of 25-54. That’s a valuable demographic to casinos, who skew female and older, as do competing slot channels.

So my channel can potentially deliver clientele casinos want to build, while other channels cannot. Ask: to whom does your content speak? To whom is that audience valuable?

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Content is king.

To succeed on YouTube, you must produce quality content, and a lot of it. I go live twice a week, but also re-edit the footage to produce highlight reels each day. My subscribers get constant notifications featuring new and repackaged content. The rumors about millennials having short attention spans are true! You must consistently provide your viewers with a reason to check in.

Related: What It's Really Like to Be a YouTube Celebrity

Go live!

Originally, I filmed my jackpots to post later on, when I had time. I had some subscribers, but my channel didn’t blow up until I started going live. I’m lucky that my show lends itself to live webcasts. I can film myself playing slots for hours, and my easily addicted fans stays tuned. But anyone with a message and a personality can retain an audience.

Establish your brand.

I’d love to say I had it all figured out when I posted my first video, but I didn’t. You are going to refine your brand over time. What distinguishes me from other slot channels is high limit betting. None of my competitors can offer the same high stakes adrenalin rush, so I have a competitive edge.

Your edge doesn’t have to cost money; it just has to be different. Create names and phrases associated with your channel. My habit of saying “boom” gave rise to the #Bomb Squad, which in turn spawned my logo, a fan club and a line of merchandise.

What sets you apart? Find a way to “do you.”

Leverage other social media platforms.

The Big Jackpot is active on most social media platforms, including Facebook, Twitter, Instagram and Patreon. We update our website and send out newsletters. Sound like work?

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It is, but you need to be where people are, and people gravitate toward different platforms for various reasons. Also, to retain your audience’s fickle attention, you have to make them feel a part of something greater than themselves. In other words …

Engage, engage, engage.

Engagement is internet speak for cultivating an active rather than passive audience -- one that comments, contributes, participates and likes and shares your videos.

Respond to your messages. Promote new features, live events and guest appearances. Contests are a great way to build engagement. Many channels rig their contests to get more likes and shares; but I find this happens on its own.

We give away cash or swag, and surprisingly, my room key and a high-end bottle of shampoo from my suite in Las Vegas generates a high degree of enthusiasm.

Here's another tip that doesn’t cost anything.

Listen to your viewers.

I give my viewers many ways to contact me, including live chat during streams, YouTube comments, our forum, website, etc. I read every single message.

Recently, a few fans complained that they dislike when we reveal the amount of the jackpot in the video’s title card, so now we take a more suspenseful approach.

Develop a thick skin.

You’re not going to please everyone, so don’t even try. It’s your channel, your business, your brand, so you have to make the final decisions. There are lots of haters out there!

The moment anyone goes down a hateful road, we delete their comments and sometimes block them altogether. (YouTube provides you with these super powers -- another benefit of the platform.) You want interaction, but take preemptive measures by blocking words that are inherently discriminatory or have no place in your online community.

No, you don’t need a technical background.

I own an online marketing company, but I don’t have a degree of any kind or consider myself technically gifted. I learned social media the way your children or grandchildren do; by digging into it, hands on, and learning by trial and error. If I can do it, so can you.

Yes, you can make real money on YouTube.

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This is the part you’re interested in, right? For some of you, YouTube isn’t your primary driver. Perhaps you’re a consultant using your channel to increase visibility and sell services. My channel exists for its own sake, however; I’m not selling anything. So how do I make money?

Ad revenue is an obvious way. The better your subscriber base and demographics are, the more YouTube, in its algorithmical wisdom, will reward you. (Yes, I invented that word.) I make money through branding -- the sale of t-shirts and Jackpot-related swag -- which in turn promotes more branding.

Super Chats on YouTube, ticket sales to live events, and donation platforms such as Patreon, are other ancillary revenue streams available to almost anyone.

Sponsorships are a source of revenue that’s frequently overlooked. Startup products aiming to be the next Red Bull or Fireball often have sizeable marketing budgets.

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Once you’ve established a strong subscriber base, your opinion can shape others. Endorse products you believe in and be open to co-branding opportunities that make sense based on your YouTube statistics. This platform offers great analytics.

Raja Slot Channel Wins

Related: Three Ways to Make Money on YouTube Without Adsense

One of my goals is to book appearances at casinos. If I promote my appearance, bring real live gamblers to my events, and expose the casino to its core clientele, that has value. It could possibly revolutionize the way casino marketing is conceptualized and budgeted.

Which brings me to my final tip -- don't aim small. Conquer the world.